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sexta-feira, 20 de maio de 2016

Invisible Music Lisbon has millions of clicks on YouTube

They make music on the margins of the industry, but not underground. They have thousands - or millions -

of views on YouTube, go to concerts by several countries, but not a biography on the Internet. Route through the suburbs of Lisbon in search of (other) big hits of the moment.

They are young, living on the outskirts of Lisbon, are practically alone music. Many started on the computer at home. The official commercial circuit does not know them. There are tops in sales of large record stores. They function as a sort of parallel music market, but few can live than create. His hits have thousands of views - some into the millions. They work in the neighborhood where they live, only the size of the popularity goes beyond that territory: some do concerts in France, Luxembourg, Switzerland, Spain, Cape Verde, Angola ...
This has been what noted researcher in Urban Studies Antonio Brito Guterres in his TEDx Talk last year, the Invisible City of Lisbon - TED is an organization dedicated to the motto "ideas worth shared", and TEDx is a program locally organized independently with the same spirit.
This intervention can be seen on YouTube, Brito Guterres reviews the changes in the city-center and the formation of the peripheries, marked by internal migration and the immigrations. Tells the story of a teacher from one of the suburbs who wanted to get to know their students through music, but could not find what they heard anywhere (just because they heard was in the circuits that she did not know).
Showing the top 10 of Fnac store, the investigator chose six of the singles of the artists represented there, as David Fonseca or Watermark (on YouTube for several years) to complete that have little more than 100 thousand views. Compared with the data of some rappers singles made in the suburbs, recorded in bedroom closets, sung in Creole and with harsh lyrics about reality, and reached vastly superior numbers: none below 500 thousand, three to beat or overcome million. "I do not know the whole town is normal, now do not know anything on this scale ...", he commented. "An artist who has a million views is an artist here in London, in New York ..." - and everywhere.

After all, who are these artists who are on the margins of the "current city" have thousands of fans, but not a biography about them is available on the Internet? The singing that makes them so popular? How to manage this popularity unknown to formal industry? Guided by various territories where the music of the "invisible city" is heard loud and clear.
The neighborhood to Cape Verde
The block where the parents live Loreta miram to the castle and the buildings of Sintra - hence the name given to this location, Mira-Sintra. Loreta, who sings mainly in Creole, has videoclips as kills a genius, which appears in guns blazing, next to a blonde woman carrying a shotgun, or others like sta mariado Life, from an Orlando Pantera music, in a more relaxed setting and leisure.
With accounts in Spotify and iTunes, two platforms that make available to the user a vast menu of music, has a legion of followers - on Facebook are more than 17 thousand fans in about 12,000 Instagram, the page of their collective KBA has 26,000 likes and there are videos with over half a million views on YouTube - one of the videos, Nha identity, has had a million.
The founder of KBA, 28 years, two children, moved recently from parents' apartment in the district Foundation D. Pedro IV, but is there to receive us, with the mother to open the door. The population is mostly made up of people rehoused in early 2000, mixing races and ethnic groups - white, Roma, black, african descent.
Loreta started trying to make music at age 11, in the slum where he lived. Experimenting with tape, trying to repeat parts of music he heard. The father plays the accordion and funaná. "I grew up listening to music. I remember being small and my brothers put music of Cape Verde. "
From the 13, with a friend sang at community festivals. They began to make love and to be invited to other parties. They recorded for the first time with the mobile producer and studio musician Primero G, a mini disc - had about 15 or 16 years.
Later he organized with other friends to "join the ends": one bought the microphone, another bought a tower, another bought a screen and set the home studio, which was turning for home each other. The primeiramixtape you created, "for there in 2007 or 2008," nor was it that put it on the Internet. They were about 11 songs and Loreta recalls have been surprised by the invitations to play in other neighborhoods. "We started to believe: the people are like that, too like, we will continue."
Things changed when he met the "Katana" Katana Productions, who had a studio in Odivelas where they recorded their first album in 2013: Since Always Forever. Then came buling, and then Loreta began the solo albums with DMT, Last Hope, and now, Saints and Sinners.
Loreta was community mobilizer, collaborated with the NGO Eye Vivo and the Choices program, the High Commissioner for Migration, worked in the works, but right now is unemployed. The music is not enough to pay the bills. "I have a rented house, only music is impossible to live."
In a traditional store can not buy Loreta music. Previously, went to a factory, was about 500 CD and every show sold 20. "I do not feel that has a work worthy of being on sale in mainstream circuit because it takes money, studio time, more is the quality of the final product have quality enough to spend a radio. "
It was only in 2014 that acted for the first time in Cape Verde. When he arrived at Praia, I had people at the airport waiting to take pictures every step; the street was recognized, the kids approached him in droves. They opened the concert Anselmo Ralph, and were acting in a couple more sites on the island of Santiago. "Always bursting. Tarrafal in the show were two hours to leave the stage. "
Loreta has more than 200 songs that never put on the Internet works "all the time". You think it's popular to have succeeded in giving a version of "XXI century Cable Verdeanness", "easy to understand for anyone who is from Cape Verde and who was born in Europe."
Cape Verdeans son who was born in Portugal but has Portuguese nationality, feels that belongs to a generation of "african-tugas" a "bit without land." Music that is says it is a daily or a reminder, "the journalist's work," things you observe and think you are wrong. "I do not follow a line. I intervene, but I will talk about a great day I had. "It's about rehousing, injustice, police brutality. "The violence and police brutality are the things that most indignant me. This means putting everything in my bag. All white days steal, steal all the black days. You do not see the white backpack kid to be against the wall and searched, but you see this happen to young Africans or of African descent. "From this comes the cops showed me a gun.
But, he says, only "30% to 40%" of the songs speak of the toughest issues. "When we are musicians 100% intervention, we did not become popular, and this makes not everyone can hear our voice. If you can become popular so that when you open your mouth a million people listen to me, then I can intervene. "
Will sing in the Algarve, Porto, Lisbon, has a diverse audience, but thinks "great strength" are young like him, "Cape Verdean descent." Most likes on your Facebook page is Lisbon; Second comes Luanda, after Paris, Beach City ... I was singing several times to Luxembourg and France, Spain, Switzerland, Cape Verde, "house always above average."
There is a side to him that you are not sure of wanting to be part of the industry. "The CD to sell to a larger audience has to flee a bit to what I have done. I had to do more songs in Portuguese, to give to spend a club, and other content, not so raw. "He did not care to have his records in stores like Fnac," of course! ". What you get with views on YouTube "is minimal", "Less than half a cent per view ..."
What was needed to live music? Having someone who agendasse him two concerts per month, at least. "Event organizers still have the back foot by the rap be a street music, banditry, and have not realized that it is a new market to explore and has many followers."
The secret of its popularity is "pretty basic", "Music is when good has its own legs. When you hear a good song, it shows his friend, who shows his friend, and that spreads out. "
Music to enjoy
Mira-Sintra to Vale da Amoreira in Moita, are almost 2:30 a.m. path in public transport, trains. We crossed the bridge over the Tagus car on a sunny morning. The center of Lisbon does not take more than 30 minutes. We went from a town with a population of just over five thousand people to one with about ten thousand, according to official data. Here live mainly Portuguese. There are also Roma and Cape Verdean origin, Angola, Guinea.
Deejay Telio, 19, and their collective We Are Family (SAF) are even a family - the interview will be done in group, one of the courtyards of the buildings in the neighborhood, with Deedz, Dino and Ericsson. The motto of the SAF is: "We put loyalty above all."
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